Crafting the Brand and Experience for India’s Leading Skilling Academy
About Project
Airblack is on a mission to help people turn their passions into livelihoods. As a learning platform, Airblack enables individuals to become successful creators or micro-entrepreneurs.
With the evolution of business tools and social media, creation has been democratized on the internet. This shift has led to the rise of creators who are surpassing established brands and businesses. Today, it is possible to start a salon, nutrition clinic, content studio, or restaurant from home with the right passion, skills, and knowledge.
Believing that the next decade will be dominated by internet-first creators and entrepreneurs, Airblack aims to empower millions with high-quality courses, helping them transform their passions into sustainable professions.
Challenge
After pivoting from travel, Airblack aimed to transform into a Skilling Academy and community, empowering individuals to thrive as creators or micro-entrepreneurs.
In need of a comprehensive overhaul, the initiative involved rebranding Airblack as a master brand encompassing a creator community and academies. Sub-brand categories were established to represent various creator clubs and specialized academies where individuals could learn specific skills from experts.
A key differentiation was Airblack's emphasis on live courses, which was central to enhancing the product experience and engaging its audience.
Airblack repositions its essence as "Magical Transformation," emphasizing life's potential for engaging explorations and new ideas. This includes pursuing opportunities, enhancing skills, and achieving professional growth. Airblack facilitates these journeys, enabling individuals to create, live, and evolve. The Orbis symbolizes Airblack's identity and future vision, embodying its overarching narrative and emotional direction. Its versatility allows for diverse applications, using different colors to distinguish categories and themes effectively. This dynamic symbol adapts to convey various messages to the audience, forming a foundational element for each Sub-brand's unique story and character. The Masterbrand and sub-brand texts are meticulously balanced in weight and size to complement Orbis and the entire branding system, enhancing each category with distinctive colors.
