Devising real estate investment to be straight forward and easy
About Project
Strata is a tech-enabled real estate investment brand that empowers investors to invest in marquee properties and gain significant economic benefits through fractional ownership.
Its innovative and powerful platform experience enables investors to invest, manage, track, transfer, and exit by delivering its assistance with co-ownership and diversification of investments, convenient property management on behalf of investors, seamless guidance with exits.
Backed by Asia’s marquee VC funds - Saif Partners and Mayfield, they are reimagining real estate investments.
Challenge
Strata's online platform aims to create a marketplace that empowers investors to engage, earn, track, and sell portfolio offerings through a straightforward, transparent, and hassle-free process. The business's complex operations and entrenched mental models were reimagined to provide an easy-to-use, attractive, and accessible solution for investors.
The collaboration began with a thorough assessment of the experience, functional, and usability gaps in the existing platform. A comprehensive strategy was developed to shape Strata's platform experience, aligning it with business goals, user needs, and the brand's promise, look, feel, and guidelines.
Process
Strata's existing workflow and current/future business goals were understood for the experience design exercise. Competitors were evaluated to gauge their platform experience and brand promises.
Insights from workshops, competitor analysis, and identified gaps in the current experience guided the sprint-based development process. This approach aimed to create and implement a new experience vision, information architecture, and user experience for Strata's innovative platform.
The experience strategy focused on enhancing usability, personalization, and highlighting functional and self-expressive benefits. Key brand associations were forged through symbols, aesthetics, and engagement strategies to ensure a positive user experience.
Strata's integrated investor platform was designed to address key use cases: personalized discovery of optimal investment recommendations, streamlined initiation and management of investments and exits, systematic tracking of portfolio performance and earnings, and organized management of documents and reports. The platform also ensures direct communication channels between the brand and investors. Strata's investor platform establishes itself as a reliable investment companion, guiding users through their investment journey. It reinforces its brand identity by engaging investors through its visual identity, tone of voice, and overall aesthetic, emphasizing that 'Strata' represents value creation and trustworthiness.
