Steering Towards a Better Tomorrow: Sustainability and the Future of Mobility
About Project
EV-CO is a dedicated community committed to building a sustainable mobility ecosystem. Its mission is to drive transformation and set the stage for a brighter future. Through advanced mobility solutions, EV-CO aims to inspire change, offering both financial upliftment and ecological benefits. With a strong focus on innovation, EV-CO empowers individuals to lead confident, financially secure, and environmentally conscious lives, whether in bustling cities or smaller towns.
Challenge
EV-CO is a cutting-edge, sustainable mobility ecosystem that catalyzes transformation, paving the way for a brighter future. By delivering advanced solutions, EV-CO offers customers financial empowerment and ecological benefits, promising them a better tomorrow.
EV-CO sought collaboration to redefine its identity, aiming to unify its look, feel, purpose, and experience across multiple channels, to stand out and solidify its position as one of the advanced mobility solutions in the market.
Process
Through intensive leadership workshops, EV-CO meticulously explored its vision, narrative, and business impact. By closely aligning with its founders, the initiative centered on crafting a distinct proposition that precisely encapsulated the company's values, culture, goals, and influence.
The brand's core theme of 'togetherness for better' is visually embodied in an identity featuring four circles seamlessly merged into a natural and harmonious shape. These circles represent wheels driving transformation, while their convergence symbolizes connection, collaboration, and communication. To enhance legibility and recognition, the brand letters are strategically placed within the circles. Olive green serves as the primary color, symbolizing balance, progress, optimism, and meaningful connections. This design not only communicates the brand's approachability and commitment to nurturing relationships but also reflects its aspiration for a brighter, more humanistic future.